Saldrey Communications Limited has announced the
appointment of Omotayo Okewunmi as its new Chief Operating Officer (COO), effective Monday, November 3, 2025.
The move marks a pivotal moment in the agency’s growth trajectory as it seeks to strengthen its operational backbone and expand its creative footprint in Nigeria’s dynamic communication landscape.
Known for its innovative public relations strategies and brand storytelling expertise, Saldrey Communications described Okewunmi’s appointment as a strategic step toward deepening its influence and sustaining client trust through excellence, creativity, and measurable impact.
Omotayo Okewunmi brings to her new role a wealth of experience in public relations, corporate communications, and strategic brand development. Before joining Saldrey, she served as the Public Relations Manager at the Manufacturers Association of Nigeria (MAN), where she played a crucial role in advancing the association’s visibility and strengthening stakeholder relations.
During her tenure at MAN, Okewunmi led several high-impact campaigns that positioned Nigerian manufacturers at the forefront of policy dialogues and industry conversations.
Her approach to communication combined data-driven storytelling with a human touch, earning her respect across corporate and media circles.
Beyond the corporate boardroom, Omotayo is an accomplished entrepreneur.
She is the founder of Clefflake Media and Events, a boutique consultancy known for its creative storytelling, event innovation, and brand activation strategies. Under her leadership, Clefflake Media carved a niche as a trusted partner for brands seeking meaningful engagement and unforgettable experiences.
Her dual expertise—as a corporate strategist and an entrepreneurial visionary—makes her a valuable asset to Saldrey Communications’ leadership team. Industry watchers say her appointment signals the company’s intent to blend creativity with business precision in an era where communications are rapidly evolving.
In her remarks following the appointment, Okewunmi expressed enthusiasm about the opportunity to shape Saldrey’s next phase of growth.
“This is an opportunity to merge innovation with purpose,” she said. “My goal is to strengthen internal operations while delivering lasting value for our clients. Saldrey Communications has consistently stood out for its mastery of influence and its results-driven approach. I intend to amplify that strength.”
She added that the future of communications lies in “strategic storytelling that inspires action,” emphasizing her commitment to ensuring that every project reflects the company’s core philosophy of excellence, creativity, and tangible results.
Saldrey Communications, a respected name in Nigeria’s media and PR ecosystem, prides itself on delivering strategic and innovative solutions that connect brands to their audiences. The company’s leadership believes Okewunmi’s appointment aligns perfectly with its mission to drive sustainable brand growth through precision and passion.
According to insiders, the move also reflects Saldrey’s renewed focus on leadership that combines experience, empathy, and a futuristic outlook—a blend increasingly vital in today’s digital-driven communication space.
In a statement released by the firm, Saldrey Communications reaffirmed its commitment to building a results-oriented culture anchored on creativity, accountability, and strategic insight. The company emphasized that Okewunmi’s leadership will play a key role in executing that vision.
With her track record of transformative leadership and her passion for innovation, Okewunmi is expected to champion internal efficiency, foster stronger client relationships, and position Saldrey as a front-runner in Nigeria’s integrated communications industry.
Observers within the media and marketing community have described her appointment as a “forward-thinking decision” that reflects the growing recognition of women shaping the future of corporate communications in Africa.
As Saldrey Communications embarks on this new chapter, the company’s clients, partners, and industry stakeholders are keen to see how Okewunmi’s strategic vision will translate into real-world impact and creative breakthroughs.
For Omotayo Okewunmi, the journey ahead is both a challenge and an opportunity—to redefine operational excellence, elevate storytelling, and ensure that Saldrey Communications continues to deliver the gold standard in media and public relations innovation.
